The Brežice Sustainable Story
The Institute for Entrepreneurship, Tourism, and Youth Brežice is proud to announce that among this year's 100 most sustainable stories in the world, revealed by the global organization Green Destinations at their conference in Tallinn, Estonia, there are six Slovenian destinations. Among them are our very own Brežice, whose sustainability efforts have been recognized within the "Welcome to Brežice" initiative.
Inclusion on such a prestigious list reflects our systematic commitment to sustainable tourism. We are aware of the importance of preserving our rich natural and cultural heritage, as well as the tradition of winemaking. Through the event "Dan kruha, vina in salam" (The Day of Bread, Wine, and Salami), we successfully combine tradition with a modern approach, strengthen the community, and encourage young people to preserve our heritage.
In light of this recognition, Brežice has already initiated a revision of our current strategy, which is currently under public review. The revision calls for a gradual shift from the annual work plan of the public institute. In line with global trends and directions, we predict a greater focus on marketing and promoting the destination's development, while reducing the focus on non-developmental events.
Employees of the Institute for Entrepreneurship, Tourism, and Youth Brežice have attended a dozen training sessions on innovative destination management.
The training on destination management that our institute's employees have attended will help us to be more efficient and innovative in our management, while also contributing to the better execution of our strategy with new insights and knowledge.
On this occasion, we would like to thank everyone who contributes to the sustainable and responsible development of tourism in Brežice. We invite you to join us in the discussion about the new strategy and help shape the future of sustainability in Brežice.
