Butcher’s shop Krošelj is a symbol of trust, as they pride themselves on exclusively selling indigenous Slovenian meat with a clear and verified origin. Each animal is carefully selected from local farmers, thus ensuring freshness and top quality meat. When producing homemade meat products, they place great emphasis on health, as they avoid the use of preservatives and other chemical additives. Their slogan "When you know what you're eating" is not just a promise, as they always inform customers about the origin of the meat and about the farmers they work with.